If you’ve made a list of phrases and keywords you want to use, it is now time to make them searchable. Selecting the right keywords or phrases can help you slowly dominate, stabilize and increase your organic traffic from visitors looking for the same topics, products or services. If the keywords are too specific, it will be easier for you to rank at the top of the search engines, but they’ll also have such low search volume that your content likely won’t be worth spending time on. What’s more, the traffic generated from these general keywords may not be the type of visitors you want to attract. If the keywords are too general, such as “computer,” it will be too difficult for your content to realistically rank for them since you have to compete with global corporations. This can help you narrow down your options in terms of the right keywords that aren’t too general or specific. Use keyword tools to find popular keywords with high search volume and low keyword difficulty (KD) when searching for related and targetable keywords. Popular and more advanced third-party tools like SEMrush, Ahrefs and Ubersuggest provide a more extensive list of possible long-tail keywords and give comprehensive statistical insight into the industry and keywords you are targeting.Īt my company, we use a mixture of these tools to find the hidden gems on a weekly basis. This is a free keyword research tool that shows monthly search volume, relevant long-tail keywords and search trends.

One of the most popular free keyword research tools is Google Keyword Planner. Use this to your advantage, as many third-party tools show what keywords your competitors are targeting to get more visitors and future customers. There are many tools available online to see your competitors’ statistics. So, where do you start? Here are some tips on how to execute. The whole purpose of SEO keyword research is to get higher rankings on search engines such as Google, increase organic traffic and grab the attention of your visitors who might become long-term loyal customers of your business.

Keyword competition research